Inside the FORTEGRA™ Epoxy Toughener Advertising Campaign

For too long, customers have had to make big compromises in properties and performance to get the impact resistance they need.

Dow Epoxy has introduced FORTEGRA^TM Epoxy Tougheners to change all that. With this product family, no big compromises are required. You get the performance you want, without the need to make big formulation changes.

Dow Epoxy highlights the value of "toughness without big tradeoffs" in a series of print ads.

The first features a boxer taking a hard hit, though not a knock out blow. FORTEGRA Epoxy Tougheners work the same way. They help your applications take the hits that come at them, minimizing any damage and extending their life.

View and download the entire series of "take a hit" print ads.

If you need more toughness without the usual tradeoffs, talk to Dow Epoxy about toughness. Talk to us about FORTEGRA Epoxy Tougheners.

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™* Trademark of The Dow Chemical Company ("Dow") or an affiliated company of Dow.